Principles

Our Principles

Finance in the room

We’ve lived deal workflows and origination. We build for how finance actually operates—long cycles, relationship-driven, high context—not generic CRM playbooks.

Tech that scales

Enterprise-grade systems, not prototypes. Our stack is built to grow with your firm and integrate with the tools you already use.

Security by default

Compliance and auditability aren’t afterthoughts. Role-based access, encryption, and full audit trails are in the foundation, so regulated environments stay protected.

Users at the center

Tools that dealmakers actually use. We design for the workflow, reduce busywork, and avoid shelfware—so adoption and impact are real.

Team

Built by Operators Who've Lived the Workflow

Operators from banking and enterprise systems—building for how dealmakers actually work.

Lucy Lu

Lucy Lu

Co-Founder
LinkedIn

Former Investment Banker | Origination & Client Coverage

  • Led client sourcing and origination workflows in investment banking
  • Firsthand experience with CRM adoption failures in large financial institutions
  • Deep network across bulge bracket, middle-market, and boutique firms
Z Wang

Z Wang

Co-Founder
LinkedIn

Enterprise Data & Workflow Systems

  • Former Engineering Manager at a16z-backed fintech
  • Led development of core systems of record in regulated environments
  • Experience building scalable data platforms, workflow engines, and infra

Experience across global financial institutions and enterprise software

JPMorganBridgewaterLazardScotiaMetaUberGooglePalantirHRTScale
Team | Debreu